Google

Built awareness and trust in Google Health, a brand encompassing health initiatives across Google, including Cloud, Fitbit, Youtube, Search, Android and Research

• Lead Google Health’s social efforts on Twitter and LinkedIn channels, directing the creation of content for a cumulative audience of 56.2k; 305% increase in engagement and 151% increase in followers YoY

• Use quantitative audience research and social performance insights to define messaging pillars and develop growth-focused social strategy and priority campaign narratives for 2023

• Design and execute organic social campaigns for the 2022 Health Equity Summit and AI@ live streamed events, driving 172k+ unique views

• Develop Google Health’s health equity theater session at HLTH’s 2022 conference, coordinating event logistics and creating the content outline and script for invited speakers, including the Chief Health Equity Officers of CVS Health and Google

Served as a core product marketing manager for Google Nest thermostat portfolio, representing $500M in annual revenue and global active user base of 10.5M+

• Conduct qualitative and quantitative research to inform audience segmentation, identify user needs, and refine product positioning and messaging strategies

• Champion the voice of the consumer and seek out organic user stories to influence product development and ensure roadmap is aligned with emerging consumer needs

• Monitor competitive landscape and consumer trends to provide pricing, feature, and user experience recommendations to product management, engineering, and UX teams

• Build and maintain strategy guides and marketing collateral to be employed by 200+ marketers, sales teams, and retail sales associates

• Consult on regional product launches and key marketing activations pursued by social, content, and influencer teams

• Direct marketing optimizations across 1st and 3rd party retail touchpoints and CRM channels to lift NPS score by 4 points within 3 months

Worked on Google Store’s DemandGen (paid media) team to refine remarketing and messaging strategy for Pixel 3a display tactic

• Utilize Google Analytics and internal dashboards to map the user journey and site behavior of visitors and draw insights about high performing content

• Develop hypotheses to translate insights into potential tactics for remarketing display ads and construct a/b/c test concepts from hypotheses

• Work cross-functionally with behavioral sciences and creative agency teams to develop messaging directives and creative for two new remarketing display ads and set up tests

• Pending test results, provide directional for future remarketing strategies to be implemented across all phones on Google Store

Conducted Phones product detail page (PDP) optimization analysis

• Conduct competitor analysis to determine industry standards for phone PDPs

• Deep dive into user behavior within each segment of the buyer journey, identify major drop-off points on the PDP, and generate ideas for improvement

• Provide recommendations to GTM teams to optimize the PDP for a more helpful and hassle-free learning and buying experience for phone shoppers